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Services |
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Phone
Appends:
Practical Marketing has the ability to add phone numbers to your
mailing list. You provide the list we can provide the phones. We
can provide you with phone numbers for either residential or
business lists. Our residential phone append service appends the 10
digit phone number ,time zone code as well as flagging for the DMA DNC. The business file will not be flagged for any type DNC.
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Reverse
Append:
Reverse Append matches your customer or prospect file to our
consumer database. Where a match exists, you will be supplied with
a phone number. Standard Match Percentages range from 40% to 60%
depending on the data on your file.
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Name
Splitting (Parsing):
Accurately splits full and inverse name, genderizing prefixes
Splits city/state/zip fields
Can split multi-word name parts like “Dr. & Mrs.” or “O'Connor”.
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Database
Structuring.
Accurately structuring databases to any and all formats. Working
with predictive dialer layouts of all types. All structures,
sizes, files and types, manipulated and reformatted. Practical
Marketing can take all of your different databases and structure
them to one uniform database.
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CASS
CERTIFICATION:
Want to qualify for reduced rates on your bulk mailings? Have
Practical Marketing CASS certify all of your addresses. CASS
stands for Coding Accuracy Support System. It is the process that
the Post Office uses to certify that an address is valid, is
entered correctly, and has the correct zip+4, route, and delivery
point information. In order for an address to be included in an
Automated Bulk Mailing it must be CASS certified within the last 6
months. In order for an address to be included in a Carrier Route
Bulk Mailing it must be CASS certified within the last 90 days.
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Area Code
Updates:
Practical Marketing is able to verify and the Area Code + Prefix
of telephone and fax numbers in a list. In addition, we can update
your phone list with new Area Codes, correct missing or wrong area
codes, check for distance errors and apply a standard format to
phone numbers. All of these operations are done in a single pass
on two phone numbers field at the same time. The result is an
up-to-date phone number list that is more accurate. Practical
Marketing can append Error Codes to your list that indicates the
type of problem.
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Number
Formatting:
Another powerful product Practical Marketing offers, is number
formatting. If you have lists with phone numbers that have been
entered in different formats, Practical Marketing will clean them
up for you in no time at all. You select one of six predefined
formats or select a custom one, Practical Marketing will format
good records to the selected format.
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DUPLICATE
ELIMINATION:
When you eliminate the duplicate records in your database, you
automatically reduce the unnecessary printing, postage, inventory,
and staffing costs. Duplicates also cause an inability to make
sound decisions based on accurate information. |
