DESCRIPTION:
The birth of a new child is a major lifestyle event for all new
parents. It’s an event that triggers consumer purchases ranging
from diapers, clothing and food to automobiles, appliances and
insurance. This file is compiled from more than 2,500 public and
propriety sources and they are updated at the rate of 65,000 new
names weekly. Practical Marketing can turn new babies into a sales
boom for your company.
SUGGESTED USE:
As a market, these families outspend childless couples 2 to 1 and
are prime candidates for not only a full range of baby products,
but also daycare, home entertainment, photography, recreation and
catalog offers; virtually any products or service that promises
the young family a better way of life.